Analysis: Venice Policy Won’t Stop Cruise Visitation

Noting that mass visitation remains important for the local government, Hollis estimates that tourism comprises 11.4 percent of Venice’s GDP.

“The local government may continue to ride the tourism wave until the effects become irreversible to the city’s fragile structure,” he says.

That said, activists often blame cruise lines for “overtourism” in Venice. Yet, the reality – according to CLIA’s spokeswoman Sarah Kennedy – is that fewer than 5 percent of all visitors to Venice are cruise visitors.

That means 95 percent of Venice’s visitors are land-based tourists. And, they’ll likely keep on coming.

Garcia said her group will monitor the situation and update franchise owners about any communication it receives from supplier partners. “Venice is an amazing destination and clients can still get to it,” she says. “It’s not about the ship being there.”

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